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Explore the unique benefits of affiliate marketing!

Affiliate marketing is an incredibly effective performance-based method of generating sales that pays for results, not for ads. Put simply, an affiliate is a marketing partner who sends you leads or sales on a pure cost per acquisition basis. Research from Awin’s 2021 affiliate marketing report revealed an interesting fact: The rise in ecommerce over the last year has created a new legion of ecommerce shoppers. These new shoppers are relying on affiliates to guide them toward purchases. At the start of 2020, one in four shoppers who were new to brands bought through affiliate links. By April 2020, that number surged to 37%.


Affiliate marketing spend is increasing and will not be slowing down any time soon! Recent data from Statista anticipates spending will reach $8.2 billion by 2022, up from $5.4 billion recorded in 2017. Marketers surveyed by IAB UK agreed that affiliate marketing performs very highly for customer acquisition and ROI compared to other activities, ranking 7.83 and 7.6 out of 10, respectively.


LR Digital have a wealth of experience in the set up and management of these affiliate programs with a huge network of contacts including the largest voucher code sites operating in the UK. We partner with a technology provider that allows us to track affiliates links directly to the sales they have generated on your site. Taking on the heavy lifting with the tracking, reporting, and program growth is our key focus and the best part of affiliates is that it’s paid purely on performance. Affiliates are only due commissions once a sale has been made and confirmed.


If you would like to boost your sales through partnerships then reach out to LR Digital to explore your options with affiliates. Digital Account Manager – Henry Payne henry.payne@laveryrowe.co.uk | Head of Digital - Ben Cleaver ben.cleaver@laveryrowe.co.uk

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Lavery Rowe Advertising | 69-71 Newington Causeway London SE1 6BD