Affiliate marketing is an incredibly effective
performance-based method of generating sales that pays for results, not for
ads. Put simply, an affiliate is a marketing partner who sends you leads or
sales on a pure cost per acquisition basis. Research from Awin’s 2021 affiliate marketing report revealed an interesting fact: The rise in ecommerce over the last
year has created a new legion of ecommerce shoppers. These new shoppers are
relying on affiliates to guide them toward purchases. At the start of 2020, one
in four shoppers who were new to brands bought through affiliate links. By April 2020, that number surged to 37%.
Affiliate marketing spend is increasing and will
not be slowing down any time soon! Recent data from Statista anticipates spending will reach $8.2 billion by 2022, up from $5.4
billion recorded in 2017. Marketers surveyed by IAB UK agreed that affiliate
marketing performs very highly for customer acquisition and ROI compared to
other activities, ranking 7.83 and 7.6 out of 10, respectively.
LR Digital have a wealth of experience in the set
up and management of these affiliate programs with a huge network of contacts
including the largest voucher code sites operating in the UK. We partner
with a technology provider that allows us to track affiliates links directly to
the sales they have generated on your site. Taking on the heavy lifting
with the tracking, reporting, and program growth is our key focus and the best
part of affiliates is that it’s paid purely on performance. Affiliates are
only due commissions once a sale has been made and confirmed.
If you would like to boost your sales
through partnerships then reach out to LR Digital to explore your options with
affiliates. Digital Account Manager – Henry Payne henry.payne@laveryrowe.co.uk
| Head of Digital - Ben Cleaver ben.cleaver@laveryrowe.co.uk
